From New York City to the Netherlands. From Comedy to Mushrooms.
Some companies begin with a business plan.
MB Superfoods started differently.
It began with a major life change, an unexpected opportunity, and a growing passion for mushrooms that eventually became impossible to ignore.
Meet Joseph Santiago
MB Superfoods was founded by Joseph Santiago, an entrepreneur originally from New York City.
Growing up in New York taught Joseph the value of hard work, resilience, and persistence. As a result, he spent years building businesses and helping people connect through live entertainment.
One of those businesses was Best Comedy Tickets, a platform that helps people discover and book comedy shows throughout New York City.
In January 2015, Joseph moved to the Netherlands. Although he continued working in entertainment, life soon took an unexpected turn.
The Pandemic That Changed Everything
In 2020, the COVID-19 pandemic brought the live entertainment industry to a standstill.
Comedy clubs closed. Events were cancelled. Furthermore, uncertainty affected businesses around the world.
Like many entrepreneurs, Joseph had to adapt.
Instead of focusing on what was lost, he began exploring new opportunities. During that search, he discovered the fascinating world of mushrooms.
That journey eventually led to the creation of Microdose Bros, a company focused on mushroom cultivation, education, and the growing interest in mushroom wellness.
However, what started as a business opportunity quickly became a genuine passion.
Discovering Functional Mushrooms
The more Joseph learned about mushrooms, the more interested he became.
Initially, his curiosity centred around psilocybin and mushroom cultivation. However, he soon discovered a much larger world of functional fungi.
Lion’s Mane. Reishi. Chaga. Cordyceps.
Each mushroom had a long history of traditional use. At the same time, researchers around the world were studying these remarkable fungi more closely than ever before.
Consequently, Joseph spent countless hours reading research, speaking with growers, testing products, and learning from experts in the field.
During that process, he noticed a problem.
A Gap In The Market
Many mushroom supplements looked impressive on the surface. However, product quality often varied significantly.
Some products used mushroom fruiting bodies, while others relied heavily on grain-based biomass. As a result, customers often struggled to understand what they were actually purchasing.
The more Joseph learned, the more convinced he became that people deserved greater transparency.
Customers should know what ingredients are used, how products are produced, and what makes one extract different from another.
That belief became the foundation of MB Superfoods.
Building The Brand We Wanted To Buy From
MB Superfoods was created with a simple goal:
To offer premium mushroom extracts made to standards we confidently use ourselves.
Therefore, we chose to focus on whole fruiting body extracts, carefully selected ingredients, and clear product information.
We also committed ourselves to avoiding unnecessary fillers and confusing marketing language.
Today, our range includes:
- Lion’s Mane Extract
- Reishi Extract
- Cordyceps Extract
- Chaga Extract
- Sacred 5 Mushroom Blend
Before any product joins our collection, it must pass one simple test:
Would we take it ourselves?
If the answer is no, it doesn’t belong in our range.
Where We Are Today
Today, MB Superfoods operates from the Netherlands and serves customers throughout Europe.
Although the journey from New York comedy clubs to mushroom extracts may seem unusual, the underlying goal has always remained the same: helping people discover something valuable.
Along the way, our passion for mushrooms has only grown stronger.
We continue to learn, improve, and search for better ways to deliver quality products to our customers.
Most importantly, we remain committed to transparency, quality, and doing things the right way.
Looking Ahead
MB Superfoods is still growing.
New products, new ideas, and new opportunities continue to shape our journey.
Nevertheless, our mission remains unchanged:
To provide premium mushroom extracts for people who value quality, honesty, and ingredients they can trust.
Thank you for being part of our story.
Welcome to MB Superfoods.